Channel Letter Signs

Standing out in NYC can be a challenge. With so many signs and lights, it’s important to make sure your business isn’t missed. Channel letters are a perfect way to capture customer’s attention and help them find you, even in the dark of night. These lit signs showcase your company name or product both day and night and are a classic way to label your business, all with your custom lettering.

Your Local Lighted Signs Makers Serving NYC and surroundings

All throughout New York City, companies are trying to vie for customer attention. The simplest way is to spell out your company name or what you offer in bold lettering. Neon letters, backlit letters, and more – these signs, known as “channel letters,” are custom design plastic, metal, and other letters that are designed to light up and be seen day or night.

All throughout New York City, these signs are seen on rooftops and across storefronts. Each channel letter is hand crafted with your branding and design elements, providing a unique representation for your business. At Brooklyn Signs, we have created custom signage for businesses throughout NYC and beyond and we know what stands out. Call us at (718) 252-7575 to discuss your signage ideas.

Examples of Our Channel Letters

What Are Channel Letters?

Channel letters are one of the most recognizable signs across NYC. Lit using either neon or LEDs, these letters are visible during both day and night, and can be easily read from a distance. This makes them a popular choice for storefronts, restaurants, bars, bodegas, and retailers. Channel letter signs are customizable. Not only is each letter is handcrafted, but the exact designs can be cut in essentially any shape or typeface. The backs and sides are made from 0.40 inch aluminum sheeting which can be shaped into almost any design to create the return for each letter. The aluminum can also be cut to different thicknesses to customize the depth of the letters. For channel letters, we offer depths of:

  • 3″
  • 4″
  • 12″

Once the returns are shaped, lighting is installed internally and translucent acrylic faces are then attached to the front. The acrylic faces can be created in any color. Customizations to the fonts and color make it possible to create channel lettering that promotes your brand. In some cases, it is even possible to turn a logo into a channel letter sign.

To ensure your sign is easily visible and eye catching, we offer a variety of different effects for channel letters. These include:

  • Front-lit Channel Letters – Front-lit channel letters have aluminum returns on the backs and sides with acrylic faces. The acrylic faces are lit with LED lighting or neon signs to showcase the lettering.
  • Open Face Channel Letters – Reminiscent of an old school style, open face letters are made without the acrylic face, so the lighting tube is exposed. Typically, open face channel letters use neon for a classic look.
  • Halo Effect Lighted Letters – These channel letters use aluminum returns on the sides and facings, but have open backs. The light is projected on the wall behind the sign to create a distinctive halo effect.
  • Front and Back-Lit Letters – This effect combines front-lit channel letters with the halo effect. Using aluminum returns and acrylic faces, these channel letters have open backs. The light both illuminates the acrylic faces and reflects on the wall behind the sign.

While channel letters have historically been lit with neon, many businesses now use LED lighting to illuminate their signs. LEDs are energy efficient and long lasting, making for a durable and more cost-effective sign. For those businesses seeking a more retro look, neon is always an option.

When designing a channel letter sign, it is important to consider the size and space available for the sign, as well as the coloring and typeface. Channel letters are often read from a distance and you want to ensure that yours will be easily visible.

Benefits of Custom Lighted Channel Letters

Channel lighted letters are a classic option for storefronts. Many customers rely on these iconic signs to help them locate retailers and restaurants, and businesses find that they are useful for capturing attention from a distance, including at night across the New York City lighted skyline. Their other benefits include:

Eye Catching Appearance

The light and size of channel lighted signs means they can be seen day or night, rain or shine. When customized with different effects and your brand colors, channel lighted letters make a lasting impression that also help people remember your business.

Long Lasting and Energy Efficient

Especially with modern LED lighting, channel lighted signs can last for years without losing their brightness. These signs use a low voltage power supply, resulting in energy efficiency and lower costs.


Each channel letter is hand crafted, designed according to your exact specifications. They can be large, small, curvy or block lettering, and in almost any type of color (or multiple colors.

Making a storefront stand out in the city can be challenging. Channel letters make sure your business is always visible for anyone walking by at all hours of the day in a way that is clear and memorable.

Why Choose Brooklyn Signs


We’ve been in the sign business in NYC for almost three decades. We have designed channel letters for Fortune 500 companies and mom/pop stores. We have designed and installed channel letters throughout all 5 boroughs, Long Island, Jersey City, and more.

Full Service

From design to installation to repair, we will work with you to help you with your channel letter designs. We can collaborate to create a sign that showcases your company and reflects your brand. Then we can install the sign at your location whether that be in New York or beyond.


With endless options and technicians in house, we can create almost any design that you can envision for your company. Shapes, colors, and effects are carefully crafted to match your branding.

Contact Brooklyn Signs Today for Channel Letters

Located in New York City, Brooklyn Signs knows the importance of standing out. In addition to channel letters, we offer hundreds of sign types for your business to thrive. We are here to assist you from the initial design to the final installation. We are licensed and insured so you can be sure of the quality. To get started with the design process, give us a call today.

Some Of Our Satisfied Clients and Their Reviews About Brooklyn Signs

Frequently Asked Questions and Resources

What is Your Return Policy?

Your satisfaction is our goal. While we cannot offer returns on most custom products, we will accept any returns when it is our error, and we have created something outside of scope. Any time we have made an error, we will accept a return and discuss the idea of creating a new sign in its place. If you ever receive a broken sign, or you find that a sign isn’t working properly (such as a neon sign), please let us know right away.

What Signs Are Best For Indoors?

All signs last longer when they are inside of your property. Some signs, like neon signs and foam board signs, are almost exclusively meant for indoors. However, metal signs, vinyl signs, aluminum signs, wood signs, and nearly all the signs listed above for outdoor signs also work great as indoor signs depending on your needs.

What Signs Are Best For Outdoors?

There are many different signs that are durable enough for the outdoors. Some of the best materials include wooden signs, aluminum signs, plastic signs, and PVC signs. Banners and vinyl signs can also be great outdoors, but may not be meant to provide you with a permanent sign solution as the weather can cause staining and wrinkles. Many types of lighted signs, such as channel letters and light box signs, are meant for the outdoors.

What Are “Wraps” and How Do They Work?

Wraps are pieces of thin, self-adhesive vinyl. They fit on flat surfaces, such as metal and glass. They can come in black and white or full color, and they pop from whatever surface they are affixed to. We create primarily vehicle wraps and window wraps, branding your property, cars, and trucks and making sure that they provide you with a rolling advertisement that is designed to last.

How Can I Care For My Signs So They Last Longer?

Every sign has its own unique needs. Small metal signs need only be wiped down when it is dusty, and can withstand heavy cleaners. Banners can only be cleaned with gentle soap and water, and can only be rolled up – never folded – or they will have permanent creases and possibly damage the lettering. It is best to ask us after you order your sign, and we’ll gladly give you the information you need to continue to care for your sign.

What Are Sign Rentals?

Creating a custom sign takes time and effort. But not everyone needs a custom sign. Often we’re contacted by those looking for everything from common and unique signs that they can use for a variety of projects – from filming movies to creating a theme at weddings, and more.That’s why we have many different sign rental options available. We have unique bathroom signs, “OPEN” signs, grand opening signs, adult signs (for themed events, plays, and movies) and more. We can’t guarantee that we have every sign in stock, but we do have a huge selection of sign rentals to choose from. Contact us to find out If we have a sign available, and what it would cost to create the sign if we don’t.

Do You Offer Design Services?

Yes. If you have an idea, but need someone to design the sign for you, we can help. We have expert design services with decades of expertise that can create beautiful custom signs that are specific to your needs. We also work with legal and regulatory signs, and can create signs that are easy to read and long lasting.