So much is invested these days in online and digital marketing. But New York City has intensely heavy foot traffic, vehicles, and public transportation – all of which houses potential customers. Digital marketing is great, but if you want to really attract people to your business, you need to capture their attention in person.
Brooklyn Signs is a business sign design company known for its creative outdoor signage in NYC. One of the first things we do when we talk to new businesses is explain to them that signs are one of the best possible options for receiving a return on investment. Not only are signs affordable, but they do a far better job than any other type of advertisement at getting people into your door.
We’ve compiled a list of some of the best possible outdoor signs available in New York City. These 15 signs only scratch the surface of the total types of signs available, but hopefully you can use them as inspiration for choosing your next sign design.
The following list is not in a particular order, because the “best” outdoor sign for a business depends almost entirely on what it is you’re trying to market or get noticed. But the following are some of the top 15 different types of effective outdoor signage, and some tips and strategies on how to use them.
This does not even include outdoor changeable letter signs, scaffolding and construction signs, or the many custom outdoor signs that can be created using nothing but your own imagination. One of the things that make signs so great – and why it is so important to work with a highly effective sign fabrication company – is that the only real limits to the types of signs that you use for your business are what your imagination can come up with.
For your own outdoor sign to start drawing attention to your business, make sure you contact Brooklyn Signs today.
It might seem that event signage is the most basic among all of the event details. However, you might find it surprising that it is entirely wrong. One small error and the entire attendee experience will go down the drain.
The lack of a concise and clear signage to direct and assist attendees to find out what they need will make the event chaos.
It isn’t necessary for the signs to be functional, however, their good visual nature; it provides extensive opportunity for brand promotion and even sometimes your sponsors.
Before you go on find out how you can wow your fans with corporate event signage, let's see why you need a corporate event signage, banners & graphics.
One of the biggest advantages of a good corporate event signage is that it provides the ability for your business to brand the particular location where the event or conference was held. Also, it keeps your customers and partners focused on your company while the event is going on, thereby providing them a certain kind of trust on your brand.
Sometimes your firm will be struggling to work hard to complete the given marketing deadline in this quarter. Don’t worry! With corporate signage, you can accommodate any kind of budget.
Most corporate event signage providers provide signage alternatives like hanging banners, retractable banners, foam board signs, removable vinyl graphics, table throws, etc. Interestingly, each of them can be used again and again for many years.
Many of the custom markers will allow visitors to be aware of your services, top-selling products and history of your business.
The compelling text and imagery will assist you in achieving this goal. By using various signage applications, you can bring in an environment of branding for your corporate parties and events.
Most of the company events are held with the basic aim of bringing individuals from various parts of the firm together.
Now this consists of existing and prospective clients, employees, and even the front office worker. So, if you really want to keep a track on the events that are happening, it is necessary to have a clear and coherent visual communication. Yes! You need to have a good signage to aid your attendees.
Whether you want to welcome your attendees, or you are planning for sponsorship or marketing activities, or trying for brand recognition at an exhibition or trade show, event signage provides you an organized and systematic feel. This helps your attendees know that they are in good hands.
Now rather than going for traditional signage, it might be better if you go for innovative ones which can really brighten up your marketing tactics and can be good one in your arsenal. So, let’s check some of them:
1) Interchangeable Registration Booths
One of the best things of event registration is that you can make use it to ensure that the signage is properly seen, especially from the official welcome zone. This is best for sponsorship and marketing opportunities.
Also, it is best place where individuals hang around and even sometimes queue. No doubt, branded registration booths gives a great opportunity for interchangeable signage. Now if it is multiple events, you do have the option to modify the design for various days so that the welcome becomes extra special.
2) Floating Signage
Sometimes you might not have this option, but if you do have, try to make use of the fountains, pools, and water feature with the floating signage.
Of course, you can go for something like an event or brand name. Even you can go with an event or theme ethos. Sometimes, you can opt for adaptive signs, as these have solar powered lights and it can easily make the transition from night to day special as well as noticeable.
3) Marquee Signs
If you are looking for something which is photo opportunity favorite, then you can try the marquee signs. They come in various sizes, including the huge human-sized one. These are commonly bright (always lit) and are great for events which transition from day to night, or even in low lighting conditions. Also, they can be put anywhere so that it can blend in along with the decor.
Do you know that at every exhibitions and conferences, passes and badges can be a great signage opportunity? Each attendee will be having one and wears it during the event. So, there are various opportunities for gate crashing event photos.
In addition, this can be a great sponsorship option which can be added in the package, especially for the badge having lanyards.
No doubt, vehicle signage can be a great assistance for promotion and marketing before an event. Also, it makes sure that individuals are in the right place, especially for the live event. Now by using quirky automobiles like cars, buses or modified and luxury cars will easily bring in a buzz along with providing the required options which can be sponsored.
6) Light Up Tubes
The best part of lighting effects is that it brings in an impact to your event. So, incorporating a signage in it will be a great opportunity. Even though the tubes are tiny, still they are quite effective and can easily used as a part of the walkway, event entrance, or sometimes dotted around the room for creating an effect.
7) Banner Flags
These are quite famous at outdoor and sporting events. You can fix a flag into anything, making it highly adaptable and easily secured to the backpacks of stewards or runners. This will make them a walking mobile signage. No doubt, custom flags will stand out among the crowds and bring markers so that individuals can recognize it and get more brand recognition.
Do you know that your event branding along with the attendee comfort is a great winning combination? So, it means those whether you sign the table tops, has printed chair signage or go for rustic along with a DIY board fixed to furniture, either way it is the major opportunity which shouldn’t be avoided.
If you are looking for a low-cost and fun option which can make heads turn, then post-it-notes is the best thing. These so-called variety-color post-it notes will have their own impact. Also, it will help attendees to communicate their thoughts on a given note, which is a part of the networking game or any kind of participatory event, which can contribute to the same wall in the next event.
10) Neon Signs
No doubt, colorful neon signs bring a small nostalgia when you are designing a good signage effect. Of course, this can be on a costlier side as it must be commissioned for your event, however, huge neon signs will create a powerful impact and even a good photo opportunity.
11) Chalkboard Signs
Among the various favorite budget ideas, chalkboards are the ones that provides an interesting effect and is simply contrasted with various kinds of color chalks.
As these kind of signage are increasing in terms of popularity, it looks stunning and fantastic when a calligraphy is added with it. Also you can make it permanent by various paints for creating varied effects.
You also have the option to go with this signage idea by putting it in a frame of a stand and making it look like some easel.
12) Coroplast Boards
One thing you should never underestimate is the traditional signage options. These coroplast boards are quite simple as well as effective and even mobile.
Your staffs can carry it around as they are quite light. Also, they can be put at the entrances and even at the key points along with instructions and way-finding options to assist guests.
You can use decals or vinyl stickers on the walls to fill in the empty space, and temporarily convert your venue into something unique and beautiful. Also, it creates a lighting effect as the sun shines, when the sunlight passes through them and even extends to the floor and combines with the interactive floor signage.
14) Graffiti Walls
Not many people know that graffiti are one of the expressive and artistic method of gaining attention. These can be used on temporary booths and walls, thereby accommodating modern artwork.
In addition, you have another less minimal option, which is create a digital graffiti wall that not only provides the sponsorship or signage chances, but even encourages active participation too.
If you have volunteers, staffs or any facilitators at the event, you can provide branded or signed T-Shirts to wear. These can easily be one of the most powerful signage tools for both sponsorship and marketing.
Having an excellent staff means providing fantastic services and when they are wearing the branded or logo-designed clothing, it is like having various event ambassadors at the spot.
Corporate event signage can be a great means of marketing your products and services. It helps in guiding your attendees to the exact spot where you want them to be and provides the required information regarding your business. Of course, there are various high and low-cost corporate event signages, and you must choose them based on your budget and need.
Nowadays, if you check out most of the wraps on the road, you might feel that the concept of creating and designing an easy-to-read and simple message will be difficult to comprehend.
Frankly, it isn’t unless you know the basic fundamentals that take to create a good and interactive wrap or fleet graphic.
Do you know what is the characteristics of a good vehicle advertising and wrap design? It is nothing but the proper usage of branding and easy to discern messages. Surprisingly, these are rarely used on many of the vehicle wraps that are seen today.
Now this explains why most of the wraps and fleet graphics fail from the advertising standpoint. Sadly, it is a waste of opportunity for the business for deploying them.
Frankly, this can be due to the lack of understanding and education regarding the actual medium.
Previously, the prerequisites for truck lettering artist and billboard painters were years of apprenticeship and studies.
But nowadays, mastering the craft is a little bit easier as the major barrier for entry is to get the finance for purchasing a huge format digital printer.
So, it means that even though the wrap or sign firm might end up being good at installing wraps, still they may be lacking the needed experience in studying the effectiveness of advertising, especially in the outdoor realm.
There are certain rules that you might need to know to have a better understanding of the fundamentals needed for a good vehicle advertising and wrap design.
So, irrespective of whether you are a designer who is hoping to make improvements in terms of layouts or if you are a small (or upcoming) business owner trying to get a market share, the below tips will help you to make maximum impact and bring returns on investment for your outdoor vehicle advertising.
Do you know one of the major reasons why wraps fail in terms of marketing perspective? Well, it is because the business has a poor brand logo and identity.
The primary message for a vehicle wrap is brand unless you are having a national brand recognition.
Now for small businesses who are trying to make an impact in their community, the major message is about branding.
So, if you are going to start with a poor branding procedure, then you have failed before starting. In this case, wasting your money and effort is a huge marketing loss.
There are less effective wraps who use photos but a wrap that doesn’t use photos will be more effective.
Keep in mind that the photo is not a brand identity and it won’t connect you with the business name. But it can connect you with what the company does, which is what good brands does.
Do you know that there are certain things which a good wrap will need? It goes down to three or four things - robust brand implementation, tagline messages, phone number and web address. If you plan on using bullet list, it will simply look like a shopping list, and isn’t something that can be placed on a vehicle.
Frankly, this isn't a yellow page. See would you want to list ten things and have nothing to remember or you want to convey one or two memorable takeaways.
Now if your truck was a billboard, how many copies will be on it. Do you know that the billboards have the same challenges like vehicle advertising? So, if you are prioritizing your copy, it can be more effective.
Many individuals might feel that carbon fiber, diamond plate, tribal flames can make your truck warp stand out.
Now quite to the contrary, simply by eliminating these fills, bevels, noisy backgrounds, photos, and glows you are on the track of designing a wrap which simply stands out.
Now if the viewers or onlookers take a lot of time to figure out the primary brand messaging, then it is nothing but opportunity lost.
Here, the medium is not the same as a print design where viewers can stop, then absorb the advertising and try to understand the message. Always consider what kind of primary takeaway are you hoping to leave for the viewer.
A lot of questions will pop up. What is it? Will the wrap effectively communicate it? Will it be lost in the imagery? Can distance legibility be the major course? Keep in mind that you have limited time to capture the attention of viewers and even with message and brand which needs to be remembered and understood.
Unlike advertisements and billboards, which have recurring costs as long as you advertise, you can modify your vehicle wrap design a little or more often.
All this at a low price or investment. Plus, you can make the initial investment just for a fraction of the cost when compared to the long-term advertisements and create results for years.
Do you know that a good vehicle design or wrap can protect the body of the vehicle from scratches and small dents? You can utilize the services of a specialist to remove the vehicle wraps without causing any damage to the vehicle’s paint.
Now an important aspect you need to keep in mind is that graphics companies and vehicle manufacturers will regularly cycle their inventories, so, it means that the same graphics and vehicle package might not be available the next year or in the upcoming years.
Also, if the vehicle was involved in an accident, then the repair process will entail the warp replacement or decal.
So, make sure to work with the fleet management firm to discuss the policy regarding temporary or alternative template.
Now optimizing the vehicle inventory is one of the critical tasks and it is even more if the vehicle is branded one. So, you need to anticipate the fluctuating volume needs without incurring any surplus.
No doubt, having less branded vehicle in your feet can reduce the value which branding can bring to the organization.
In most of the states, there are certain restrictions on vehicles which need certain kind of branding and decaling.
So, you need to make sure that the fleet management firm has the processes in place so that it can plate all the vehicles present in your fleet.
Also, certain jurisdictions have certain kind of restrictions on how commercially or branded plated vehicles can be used.
Many of the branded companies spend a huge amount of dollars for promoting the awareness about their services and products.
Plus they lookout for new tactics for broad corporate messages like safety, sustainability, community services, etc. Now your fleet vehicle can be extremely effective and cost-effective for conveying various messages to the public.
So, just think about how branding in terms of fleet Graphic & wraps can bring out. It will surely rock and create a brand for your product and services.
Do you know that a good outdoor signage must have three functions? These three functions are attracting customers, display the required information and enhance the brand image.
All these can be achieved by using channel letter signs and there are more benefits it provides. No doubt, channel letter signs are the superior signage choices for all kinds of businesses and even for sign makers.
So, if you are planning to use one, then you are definitely on the right track. The following are the benefits you are going to get from this awesome signage –
Compared to other signage, channel letter signs can be recognized from a long distance. This is especially viewable when displayed against solid color and matching background. Keep in mind that the rule of thumb of a channel letter sign is that the size of the letter must be at the rate of about 1.5 inch in height and that too for every 25 feet of visibility.
From a simple to custom LED illuminated designs of a channel letter sign, each of them attract various potential and regular customers. Frankly, these on-site signs will be quite effective to motivate customers who are coming to your store, especially when you place them at a reasonable distance.
Unlike the radio and television, these on-premise signs will easily advertise your brand creating a repeated impression. All this is achievable at a fraction of cost compared to the traditional media method.
Now you would want a business sign which is quite appealing. With regard to the channel letter signs, they have a magnificent allure. This never fails to mesmerize any visitor who sees your hoarding or sign. Plus the aesthetic appeal of such signage will provide the capability to make your business just stand out among the crowd.
If you are planning to make your business go green, then it is a great idea. With the usage of channel sign, your business can be environmental friendly, which means you can conserve a lot of energy and save tons of money. Furthermore, these signs are quite energy efficient, so it means they will consume less energy, making it environmental friendly. Plus, the added advantage of having a longer lifespan and in case of any kind of repairs, being breeze, makes it a hot choice for businesses.
Now as a business, you need to believe in the concept of ‘first impression is the last impression’ and it is something that most businessmen believe in. A business signage has the capability of creating and breaking the interest of a customer. An attractive and good quality business signage will build positivity and create trust on the minds of the customer. This will make them remember your brand for many years.
Being stand out among competitors is somewhat difficult, especially when you are in a competitive business. You can make yourself unique from other businesses if you have a good channel letter sign. An attractive channel sign will attract the attention of every customer who comes for business enquiry and make them propel to see what you kind of business and service you provide.
Weather plays a great role in effecting your business, and if it snows, then you are definitely going to have a tough time in presenting yourself. Most business signs get hidden among the snowy flakes and the mass of snow. The LEDs present in the channel letter sign are extensively bright and makes it stand out in the snowy winter. So, you don’t need to worry about removing or cleaning the snows that fall on them.
Most of the high-profile brands like to use the channel letter signs, as it makes them look more unique and standard. It creates a brand image where the business is high-class and one that is interested in providing quality services and products. So, it is not quite surprising to see that recognized brands using such letter signs and making you one of them.
The best part of using channel letter sign is that you get various design options, not to forget, the variety of colors and sign cabinets are some of the best advantages and features of the channel letter signs. Channel letter signs are individual letter which are mounted on a structure and the materials used for fabrication are aluminium and plastic.
Sometimes you need to market your business name and features at night. See, if you are a hotel or a bar owner, it is really great if you can advertise your business at night. Frankly, you are bound to get more business at night from weary travellers and commuters. In such cases, you can use the channel letter signs which provide excellent visibility at night.
With humungous advantageous of the channel letter signage, no doubt it is gaining a huge momentum. So, as a business owner, it is great if you could consider purchasing channel letter signs for enhancing your business’ image as well visibility.